Business Development: Kundenorientierte by Kohne

By Kohne

Das Buch gibt einen kompakten Überblick über das immer wichtiger werdende Thema enterprise improvement (BD). Dazu beschreibt der Autor nicht nur die Rolle des company improvement Managers mit ihren Aufgaben, sondern er zeigt auch, wie enterprise improvement organisatorisch in eine Firma integriert werden kann. Darüber hinaus wird ein prototypischer company Development-Prozess konkret vorgestellt und anhand einer Fallstudie erläutert.
Das Fachbuch hilft allen, die als Verantwortliche company improvement im Unternehmen einführen bzw. optimieren wollen oder zukünftig in diesem Bereich arbeiten.

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